The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound. The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today.
Does email marketing work?
When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they often look for emails from their favorite stores. Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes. That’s why Mailchimp gives you the tools you need to shine (plus, we’ve got a lot of tried and true tips on sending outstanding emails).
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.